IN_CLASS PROJECT

Passion projects are one thing, but every so often, you're assigned a project that truly ignites your passion and fills you with excitement. This was one of those moments.

Launch of the iPhone 16

For my Principles of Advertising class, the final project was to design a multimedia campaign for the launch of the iPhone 16. The assignment encouraged us to think big, with no limits beyond the scope of our imagination. Here's a glimpse of the highlights from the campaign I created.

Please note: I do not own any of the media used in this campaign. All materials were remixed solely for the purpose of this class project. This campaign was not created in collaboration with Apple or any of the artists featured; it is purely a conceptual project for educational purposes.

A little more into my campaign

This global campaign for the iPhone 16 was a dynamic, creative concept developed for a class project, designed to captivate a Gen Z audience worldwide. The campaign focused on showcasing the iPhone 16’s standout features, such as its advanced camera, extended battery life, and sleek design, positioning it as the ultimate tool for creativity and productivity.

By leveraging both digital and traditional media, the campaign connected with key global markets, emphasizing the iPhone's ability to enhance everyday life for students, influencers, and entrepreneurs. Through a creative and culturally resonant strategy, the campaign demonstrated how the iPhone 16 fits seamlessly into the fast-paced, social lifestyles of its target audience. This project reflects my ability to craft innovative, impactful marketing strategies that resonate with modern consumers while maintaining a focus on storytelling and brand alignment.

Mexico Radio Ad

Showcasing Cultural Relevance and Innovation

As part of a global marketing campaign, this radio ad was crafted to honor the pride and heritage of Mexican culture. The storyline features PinkPantheress (voiced by AI) on a tour stop in Mexico, searching for a café to recharge. With Siri’s help, she navigates her schedule effortlessly and discovers a local gem, showcasing the iPhone's ability to serve as a personal assistant and more than just a device.

To overcome the challenge of recording voices, AI technology was used to create all the voiceovers, adding an innovative touch to the ad. The production was completed entirely with iMovie on the iPhone, while GarageBand for Desktop was used to create a professional-looking cover image, enhancing the ad's presentation. This project reflects how culturally resonant storytelling and modern tools can seamlessly connect with diverse audiences.